Heali Kiwi Solid Shampoo Bar for Dry, Itchy, Flaky, and Oily Scalps - Vegan, Eco-Friendly, Plastic-Free

Brianne West, the CEO and Founder of Ethique, started the company in her kitchen in 2012 when she began experimenting with solid shampoo bars. Today, Ethique has over 100 products in its range. Ethique's mission is to revolutionize the cosmetics industry and regenerate our planet through business, with a focus on helping to rid the world of single-use plastic bottles.

Ethique's products are conscious and concentrated, including haircare, skincare, and body care, all designed to make giving up the bottle easier. All of Ethique's products are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free. Their packaging is also 100% plastic-free.

As of 2021, Ethique has saved over 20 million single-use plastic bottles from being made or disposed of in landfills around the world, over 3 million gallons of water from being wasted, and has planted over 350,000 trees. This is just the beginning of their efforts to regenerate our planet.

Ethique's products are designed with sustainability in mind. The company has created Compact by Design, which identifies products that, while they may not always look very different, have a more efficient design. By removing excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

One example of an Ethique product is the Calming Shampoo Bar. This soap-free bar gently cleanses the scalp with a rich lather, using a blend of oils and soothing oatmeal to calm and nourish the scalp. The bar is formulated using vegan, cruelty-free, palm oil-free, paraben-free, and renewable ingredients, sourced from sustainable producers paid a fair wage. Each shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo, and the packaging is recyclable and home-compostable.

Ethique's commitment to sustainability and ethical business practices extends to all of its products. The company's focus on small changes in product size and weight, as well as its use of sustainable and renewable ingredients, demonstrates its dedication to reducing its environmental impact and regenerating our planet. Ethique's mission and products are a testament to the power of conscious consumerism and the positive impact that businesses can have on the world.

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